About Us

Welcome to Strategic Enhancement Group

Our company was founded in St. Charles, IL by Bob Parks and a partner in 1984. Our vision was to offer superior training and development consulting, using tools from the best resources available. Since then we have worked with companies, large and small, across diverse industries to accomplish amazing long lasting results. We are proud to say that we still work with our first two clients.

In 1988, Holly Parks bought out Bob’s partner and we started to grow, adding offices in Baltimore, MD, Bluffton, SC, St. Paul, MN and Cleveland, OH. While our offices are local, our reach is global. Through our partnership with Wilson Learning Worldwide, we have an established presence around the world. Over the years, we have made new alliances with companies like Celemi (simulations), Sell XL (strategic sales skills), Oxicon (sales hiring protocol) and Get Control!™ (email, phone and meeting efficiency) that could enhance our offerings to our clients. Consistently one of the top two agents for Wilson Learning, we have continued our legacy of commitment and dedication to our clients’ success through their employees.

We have helped over


 people in


 companies in


 states and



benefit from learning opportunities that helped them increase their personal effectiveness, not only on the job but in life as well.

Meet Our Team

Bob Parks

Senior Partner

Bob, one of the founders of Strategic Enhancement Group, has over 54 years of experience in business. Prior to starting Strategic Enhancement Group in 1984, he held sales, sales management, senior management and board of directors’ positions with three international companies. Bob earned his B.S. from the Smith School of Business at the University of Maryland, his M.B.A. from the University of Chicago Executive Program and a four year certificate from the University of the South in Education for Ministry. SEG has consistently been one of Wilson Learning’s top performing and award-winning partners for over two decades. Bob has won both the Crystal Wisdom Award and the Summit Award given by Wilson Learning for outstanding contribution to the culture and growth of Wilson Learning’s agency network. He served as President of the Board of Advisors to Wilson Learning as well as on several charitable organization boards.

Blue Quote Icon

Our focus is on delivering real business results. We want to improve the performance of our clients by improving the performance of their employees, one person at a time. What we do is very important to our clients, but it is also very important to us. We believe our clients vote on us every day and therefore we have to demonstrate value to them every day."

Andrea McOwen


Andrea McOwen has over 30 years of business experience and has been with Strategic Enhancement Group for 28 years. As the President of Strategic Enhancement Group she is leading the day to day and future direction of the company. Andrea manages the business relationships with Strategic Enhancement Group’s international business partners and coordinates the appropriate resources needed around the world to meet our global clients’ needs. Andrea has managed large global implementations for many diverse global clients and is experienced managing projects in 36 countries in every region of the world. Andrea has a strong foundation in sales, service and management. Andrea’s ability to quickly demonstrate an understanding of organizational issues, needs and priorities has gained her the confidence and trust of customers and employees alike. Andrea graduated from Eastern Illinois University with a B.S. degree in fashion merchandising/interior design with a minor in business administration. Prior to joining SEG she worked with a merchandise wholesaler in sales and marketing and was a General Manager in retail.

Blue Quote Icon

We have a vested interest in doing what is best for our clients. We work closely with our clients to solve their business problems. During the project, my goal is to make sure everything runs smoothly, anticipate the things our client may not have considered and ensure a positive experience for everyone involved. After the project is complete, I want them to say we had a positive impact on their business results and it was really easy working with SEG. Everyone who works here loves what they do and enjoys seeing their clients meet their goals.”

Holly Parks

Chief Operating Officer

Holly bought out Bob’s partner in 1988 to become an owner in Strategic Enhancement Group. She has over 35 years of experience in business. Prior to joining SEG, Holly ran the operations for companies as diverse as paper converting to packaging to computer value added reseller. Her role with Strategic Enhancement Group is to set and execute the strategic direction for the company. Holly majored in political science with minors in French and Spanish at Western Illinois University. Along with Bob, Holly has been recognized with the highest awards given by Wilson Learning.

Blue Quote Icon

Every day we strive to make a difference in people’s lives by helping them to learn new skills to do their jobs more effectively. Over the years, we have had the pleasure of working with some really great people at great companies. It is so rewarding to hear about our clients’ success and know that we had a part in making it happen.”

Susan Hall

Vice President- Business Development & Performance Improvement

Susan brings over 20 years of experience working with global markets and organizations, helping them navigate through tough economic challenges while maintaining their margins. Since joining SEG in 1995, she has had the privilege of working with organizations that truly value the development of their employees and recognize the impact their people have on their bottom line results. Susan graduated from Pennsylvania State University with a double major in business management and speech communication. She has also completed course work toward her master's degree at Johns Hopkins University.

Blue Quote Icon

Every client, every situation, every problem is unique, and that inspires me to continually hone my knowledge and bring my best discovery and problem solving skills in a way that meets each client’s needs. I am passionate about results – and strongly believe that generosity of insight and a thoughtful plan for transferring knowledge and skills are critical to ensuring long term impact. It is fulfilling to work with an organization like SEG that brings the best of personal touch, combined with superb expertise around employee performance. Whether it is helping clients with their strategic planning or implementing training initiatives, we pride ourselves on working closely with our clients to ensure they are achieving the results they expect when they work with us. I personally view my client’s success as my success.”

Joane Ramsey

Senior Performance Improvement Consultant

A native of Brazil, Joane first came to the U.S. as a foreign exchange student with AFS. She returned to Brazil where she successfully ran and sold two different businesses. Returning to the US in 1992, Joane put her business ownership experience to work with a small manufacturing company running the day-to-day operations and facilitating sales with South American companies. She joined SEG in 1999, where her experience has helped her clients get the results they desired. Joane has a B.S. degree in business management from North Central College, where she majored in international business and Spanish.

Blue Quote Icon

When we start to work with a new client, they sometimes have the perception that we are just a training company and that we are immediately going to start pitching training programs to them. In reality we are a performance improvement company. We don’t come in with one solution in mind; we bring the ability to help them look at their challenges from a fresh perspective. Often in the process of our discussions, together we discover that their real challenge is something altogether different than what the client initially thought it was. For us this isn’t a one-time event. We want to develop the process that will deliver the business results that the client needs”

Tim Deuitch

Senior Performance Consultant

Tim brings over 25 years of experience working closely with business leaders throughout the Twin Cities and the USA. He has worked within a multitude of workplace cultures and economic cycles, helping leaders and teams improve their effectiveness and results. Since joining SEG in 2007, Tim has continued his work as a change agent, helping organizations meet their goals. Tim graduated from Warren Wilson College in 1983 with a B.S. degree in social work.

Blue Quote Icon

Whether our help is in the form of consulting or training or both, success for the client and for me is determined when they meet their goals and create the change and outcomes they desire. I’m excited to be part of an organization for which "helping clients" goes far beyond the purchase of the product. The SEG philosophy is consistent with my own personal and professional values. I’ve had the chance to work with some of the finest companies and non-profit organizations in the nation, and it’s extremely fulfilling to help clients fully understand their challenges and to work in partnership to determine the best ways to help them.”

Cindy Woomer

Senior Director Performance Consulting

With over 30 years of experience in facilitation, sales, leadership, and global account management, Cindy provides expertise which helps her clients develop their talent and achieve performance results. Whether working with sales executives, Human Resources, Talent Management, or Learning & Development, Cindy provides solutions for lasting learning transfer and performance improvement. Cindy’s passion for her work is grounded in truly understanding her clients’ challenges and objectives, and working closely with them to develop a path which achieves results. Cindy graduated from Michigan State University with her B.A. in Human Ecology.

Blue Quote Icon

Every day successful organizations rely on their leaders and individual contributors to exceed expectations. As Performance Consultants it’s critical we help our clients define what that level of performance looks like and requires in challenging real-life situations. From there we provide a process, skills, and support solutions which set everyone up to succeed. SEG’s purpose driven work is dedicated to helping our clients achieve results...My passion is helping leaders and individual contributors at all levels maximize the talent within them.

Bo Smith

Performance Consultant

Before joining Strategic Enhancement Group, Bo had a successful 40-year career as a salesperson, sales manager and publisher, including six years with the National Newspaper Association. The son of a Marine and graduate of the University of Virginia with a B.A. in Government, he has been passionate about helping businesses thrive throughout his career. He is active in his church and a long-time volunteer in the community.

Blue Quote Icon

A key thing we teach and live by at Strategic Enhancement Group is the importance of listening to the customer, to learn your needs. SEG’s philosophy of being a trusted counselor has been my philosophy my entire career. I get excited about helping our customers and their employees grow. As a performance improvement company, with us, it’s all about the results.”

Bruce Michalowski

Senior Consultant

Bruce brings over 35 years’ experience working within some of the finest companies and organizations in the nation, as a production manager, sales representative, sales manager and training manager. He also brings a global perspective to SEG’s clients having conducted training and consulting in 25 countries outside the U.S. Bruce graduated from the U.S. Military Academy at West Point with a B.S. degree in general engineering. He left the Army as a Captain. He has a master of science degree from Boston University in business administration.

Blue Quote Icon

I enjoy being part of an organization which understands that helping clients goes far beyond the purchase of training products. The SEG philosophy is consistent with my own personal and professional values, and since joining SEG in 2008, I’ve enjoyed working with numerous clients. We offer clients the chance to fully understand their challenges and identify the best ways to address them. Whether our help is in the form of consulting or training or both, success for the client and for me is determined when they meet their goals and create the change and outcomes most desired. I love seeing the growth and development in knowledge and skills of the people and companies I work with as a Senior Consultant with SEG!”

Rick Van Natta

Senior Consultant

Rick brings over 35 years experience in training and people performance. He has a “real-world, down to earth” approach to facilitation and coaching founded on his background in retail sales, specialty chemicals, marine drilling, and nuclear power plant operations having held positions ranging from Sales Representative through Director levels across the sales and operations functions in businesses. Rick also served in the US Navy nuclear power program retiring as a Master Chief Petty Officer after 25 years where he was a certified Nuclear Instructor. He holds graduate degrees and certificates in Engineering, Environmental, and Human Resources Management, Business Administration, Lean Six Sigma, and Project Management.

Blue Quote Icon

Strategic Enhancement Group is focused on helping organizations achieve excellence through the development of people with hard-hitting positive training content, facilitation, and coaching with experienced professionals who know how to deliver it for maximum effect. Helping organizations to achieve strategy working as a high performing organization through the development of people is what personally drives me. I am very proud to be part of this great team and hope to have the opportunity help you enhance your performance.”

Rona Hardt

Project Manager

Rona brings experience in numerous industries including Incentive Market Distribution, Events, and Not-for-Profit. She has held roles in Management, Purchasing and Marketing and has over 13 years of Customer Service experience. Every role Rona has held has increased her knowledge and intuition on customer’s needs and wants and brings an enthusiasm for helping people to SEG. Rona graduated from Northern Illinois University in 2009 with a B.A. degree in Corporate Communications.

Blue Quote Icon

I have always believed that if you put your customers first and make sure you are going above and beyond, you will not only succeed in business but you will succeed in life. I love that SEG is so passionate about helping people succeed in business and personal development. It’s not everyday that you see a group of people with only the customer and clients best interests at heart, and to me that’s a truly special thing.”

    Young Life
    Winston and Strawn
    Ward Adhesives
  • US Water Services
    United Way
    Rochester Midland Limited
  • Professional Healthcare Resources
    Packers Chemical Inc
    Mitsubishi Electric
    Nalco Champion
  • Magnaflux
    Lancaster Laboratories
    IMS Health
    Fuel Tech
    EnPro Industries

Monthly Tips and Insights to Help Develop Your Best Sales Talent

Join over 1,100 professionals for the Strategic Insights Newsletter
Copyright Strategic Enhancement Group 2006-2023 All Rights Reserved
Site by Neuvocreate